US cookie giant Crumbl makes cheeky dig at ‘scam’ pop-up amid announcement of Australian stores
Written by admin on October 9, 2024
Crumbl has made a cheeky dig amid news of an official Australian store following the emergence of a “scam” pop-up of the popular cookie brand last month.
A group of people allegedly flew to the US and purchased a small fortune in Crumbl cookies, with the group earlier claiming they spent more than $13,000 importing and reselling the famous cookies, according to a TikTok posted to the crumblsydney channel.
Sydneysiders queued up for famous desserts at a pop-up store, where the cookies were sold for $17.50 each.
The real cookie company has since made a major announcement, confirming plans are in the works to open in Australia.
“The team at Crumbl has been amazed by the support of fans in Australia over recent weeks,” a statement from the company read.
“Crumbl has been inspired to accelerate plans to provide all dessert-loving Aussies, with a true Crumbl experience.”
The statement also said the company aims to “create a warm and inviting atmosphere where people from all walks of life can come together to enjoy freshly baked desserts and create lasting memories” with each store location.
“Crumbl is thrilled to expand its mission of gathering friends and family over the best desserts in the world to Aussie fans!” the statement read.
Further details are set to be shared on the company’s brand new Australian Instagram page, which has already delivered a cheeky dig at last month’s scam pop-up.
The account posted a video to Instagram outside where the unofficial pop-up had operated.
“First, we had to pay our respects. If you know, you know,” the caption read.
The scam pop-up organisers earlier said they “never claimed” to be an official Crumbl store.
“This was clearly stated in bio and our comments,” they said.
“Our goal was to bring the authentic Crumbl cookies to Australia by importing the cookies directly from the USA.”
US company Crumbl, founded in 2017, didn’t endorse the Sydney pop-up, however have confirmed it won’t be seeking legal action against the pop-up organisers, who have since deleted all videos of the event off TikTok.
“While the pop-up in Australia was not sponsored by Crumbl, we love seeing excitement for Crumbl around the world,” Crumbl Cookies said in a statement.
The importation also isn’t considered to be illegal, with a NSW Fair Trading spokesman confirming businesses can “generally, set, raise and lower the prices they charge for goods”.
“A business can decide the price of goods and services and the price charged may be influenced by the costs they incur, profit margins or market conditions such as supply and demand,” the spokesperson said in a statement.
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“The Australian Consumer Law prohibits any business from actions that may be false or misleading.
“If a consumer believes a business has not met its obligations under the ACL, they are encouraged in the first instance to contact the business.
“If the issue remains unresolved, consumers can make a complaint with NSW Fair Trading.”
